They say you can't judge a book by it's cover, but the title will certainly help. Whether you're a restaurant, a band, a software developer, or a publication, the name–your brand–is something you probably have or will agonize over. It needs to be original (you hope), memorable, express your values or personality, and reinforce your identity. At least, in theory this is true. In practice, however, our chief priority is to make sure it sounds cool.
After all the efforts of the previous two stages, the most labor intensive phase of the entire review process begins. Though both were in service of communicating clearly with the interviewee, the labors covered in this third and final stage revolve around communicating what the filmmakers express to the reader.