All posts tagged: 29th Street Publishing

By Any Other Name

Anecdote / Making-of
By-any-other-name-image

They say you can't judge a book by it's cover, but the title will certainly help. Whether you're a restaurant, a band, a software developer, or a publication, the name–your brand–is something you probably have or will agonize over. It needs to be original (you hope), memorable, express your values or personality, and reinforce your identity. At least, in theory this is true. In practice, however, our chief priority is to make sure it sounds cool.

The Pivot

Indievisual Mag / Planning / Solutions
The Pivot Featured

Almost four years ago, when I first conceived of this project, the third generation iPad was released. Steve Jobs' promise of the iPad revolutionizing publishing was hitting a good stride. The situation now is quite different thus necessitating a change in strategy.