All posts tagged: Identity

Owning It

Anecdote / Making-of
Backstory-Owning-It-Main

An exchange with a friend led to a rethink about what I initially viewed as embarrassing self-promotion. But I am as much the brand as the Indievisual name. Find out what I changed on the website and why.

By Any Other Name

Anecdote / Making-of
By-any-other-name-image

They say you can't judge a book by it's cover, but the title will certainly help. Whether you're a restaurant, a band, a software developer, or a publication, the name–your brand–is something you probably have or will agonize over. It needs to be original (you hope), memorable, express your values or personality, and reinforce your identity. At least, in theory this is true. In practice, however, our chief priority is to make sure it sounds cool.