They say you can't judge a book by it's cover, but the title will certainly help. Whether you're a restaurant, a band, a software developer, or a publication, the name–your brand–is something you probably have or will agonize over. It needs to be original (you hope), memorable, express your values or personality, and reinforce your identity. At least, in theory this is true. In practice, however, our chief priority is to make sure it sounds cool.
As the idea for a digital magazine continued to brew in my head, many concepts about its format and organization came to mind–too many actually. So I turned to established publications from entertainment magazines, lifestyle, fashion, and everything in between for reference. In terms of planning an issue, fashion and entertainment publications have the advantage of distinct seasons through which upcoming “products” can be introduced. Lifestyle and travel magazines can focus on a particular place, […]
The question seems obvious. If the intention is to create a magazine, then why not a print magazine? Why a digital magazine? As much as I would admittedly like to publish a print magazine–my graphic design background almost screams for it–there are two reasons for choosing digital: practicality and economics. Digital publishing involves primarily writing text then allowing the platform to set the text, photos, etc. into the a pre-determined layout. In the case of […]
When and how the idea of a digital magazine focused on Japanese indie filmmakers came into being is, to be honest, a little unclear. Like the movie on which this post is titled, the thought most likely occured a few layers deep so as to seem almost organic; a matter of course. I believe the first inkling first happened during my time, first as a volunteer, then as international film programmer for the San Diego […]